E-Commerce Development for Growing Brands
E-commerce brands outgrow themes when conversion experiments, subscription logic, or omnichannel inventory need custom engineering. I build and integrate storefronts that stay fast under campaigns — without locking you into a proprietary platform.
Platform Selection Done Honestly
Shopify for speed and managed checkout. WooCommerce for WordPress-centric content SEO. Headless Next.js when brand UX and performance are non-negotiable.
See my Shopify vs WooCommerce comparison for platform trade-offs — I recommend during discovery, not based on reseller incentives.
Conversion and Performance
Core Web Vitals, image strategy, and checkout friction audits are part of serious builds — not bolt-on subscriptions.
I implement analytics, Meta CAPI, and email platform events so paid and lifecycle channels share reliable purchase data.
Integrations That Scale
ERP, 3PL, subscription billing (Stripe/Recharge), and loyalty programs connected with idempotent webhooks and monitoring.
Automation for abandoned cart, win-back, and post-purchase flows wired to Klaviyo, Mailchimp, or ActiveCampaign.
Fixed-Scope Delivery
Store builds and migrations quoted from $2,500+ with milestones for catalog, checkout, integrations, and launch QA. You own the store and hold merchant accounts directly.
Frequently Asked Questions
No. I work across Shopify, WooCommerce, and custom Next.js storefronts depending on requirements.
Planning a launch or replatform?
Share catalog size, channels, and pain points. I will recommend a stack and fixed-scope quote.